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The food and beverage industry is in the process of recovering from the impact of the pandemic. As such, many chains have taken 2022 as his year and found new ways to acquire and retain customers. One of the most successful strategies has been a renewed focus on loyalty programs.
From Tim Hortons to Starbucks PF Changs, almost all chain restaurants have loyalty programs to reward repeat customers. For 2022, multiple chains have made some significant changes to their programs, but not all changes have been well received by customers.
Less Chipotle Rewards
In October announced It costs more for Chipotle rewards program members to win free burritos Or any other appetizer. The company cited inflation as the reason for the change.
Rewards members previously needed 1,400 points to earn a free entree. It currently costs 1,625 points. When you think about it, this increase is pretty significant. As you know, a Chipotle Rewards member earns 10 points for every dollar he spends. So it used to cost $140 to get a free item. Currently $162.50. So it costs an extra $22.50 to get a burrito that costs about $12 for the average customer.
If inflation continues into 2023, you may not want to get too hung up on chip and guacamole prices. No one knows how Chipotle will choose to fight inflation in the new year.
Dunkin’ Perks to Rewards
In a move that looked as if the donut chain was trying to mimic its competitors, Reported by Business Insider that dunkin We have revamped our loyalty program. The end result is very similar to the Starbucks system.
Dunkin’ Perks transformed into Dunkin rewards, and, unfortunately, for the brand’s most loyal customers who didn’t sit well. rice field. Under the new system, members earn 10 points for every dollar he spends, but the points are redeemed for less rewards. This means that bigger rewards require more points than before. For example, you can redeem 150 points ($15 on purchase) for an espresso shot, munchkin, or hash brown, but you need 500 points ($50 spent) to get a free drink (it used to cost only $40). did not).
I can understand why people accustomed to the old system would object to this new program, but it’s hard to argue that Starbucks has one of the most successful rewards programs. and the donut chain are reimagining their birthday rewards, at least under the new system.
McDonald’s Expands My McDonald’s Rewards
To put it more positively, McDonald’s updated loyalty program In 2022, members can actually get more free stuff than before.
For those new to rewards, how this program works is that you earn points every time you order food through the app or directly scan your phone when ordering. Once you reach 1,500, you can redeem your prize. Even those who applied with the old system will be able to carry over the points, so it is profitable. Plus, sign up for our new rewards program and get a free cheeseburger, hash brown, McChicken, or vanilla ice cream cone and a free order of fries instantly after your first order is placed. .
McDonald’s has never been stingy when it comes to offering freebies and deals to repeat customers.
Starbucks significantly renewed its loyalty
In 2022, Starbucks Earning and redeeming Starpoints at all locations just got a little easier. Previously, many of the chain’s licensed stores were a little different from the chain’s independent coffee shops in that they didn’t allow customers to pay with Star or place mobile orders. .
coffee chain announced Earlier this year, all locations will use a new technology called Starbucks Connect, which will allow customers to enjoy the same mobile ordering and redemption capabilities across the board. However, Starbucks representatives Take-out At this time, the coffee chain has no plans to introduce mobile ordering functionality to any of its locations within Target’s stores. But girls can dream.
In addition to making Rewards Points more accessible, the chain will allow US customers enrolled in both the Delta SkyMiles and Starbucks Rewards loyalty programs to link their accounts and earn points towards Starbucks purchases. We also announced that you can earn airline miles.
If your goal for 2023 is to travel more, we recommend starting drinking more coffee.
